Ingrediëntenlijst
MenuClose
Menu

Frequently asked questionsAbout this siteContact

NederlandsEnglish

Information › Ingredients › Flavourings

Flavourings: what ‘aroma’ means on a Dutch label

Updated on 4 November 2026

At a glance

Kind
Ingredient, not an allergen
Also as
aroma, aroma's, aromas
Without flavourings
25,712 products
Contain it
16,212 products
Supermarkets
AH, Jumbo, PLUS, Dirk and Hoogvliet
Show products without flavouringsSearch without flavourings

What are flavourings?

Flavourings give taste or smell. ‘Natural flavouring’ (natuurlijk aroma) comes from a natural source; ‘flavouring’ (aroma) on its own may also be artificial.

Recognise

On a Dutch label as

  • aroma
  • aroma's
  • aromas

May also be it

  • natural flavouring
  • smoke flavouring

Not flavourings

  • herbs and spices

We look for these Dutch words in the ingredient list itself, also between brackets. If in doubt, read the pack.

Shopping

Per shelf where flavourings are common (the shops’ own Dutch shelf names)

Koekjes without flavourings74% on this shelf contains it65Vruchtensappen without flavourings56% on this shelf contains it109Oliën, sauzen & mixen without flavourings63% on this shelf contains it78Yoghurt, kwark & pap without flavourings67% on this shelf contains it59Smaakvarianten chips without flavourings82% on this shelf contains it25Alledaagse koek, trommelbiscuits without flavourings62% on this shelf contains it64Mayonaise without flavourings78% on this shelf contains it30Room handijs without flavourings79% on this shelf contains it28Verse maaltijden without flavourings68% on this shelf contains it47Zoete drop without flavourings82% on this shelf contains it21Chocoladerepen, chocoladetabletten without flavourings50% on this shelf contains it94Koekjes met chocolade without flavourings76% on this shelf contains it30

Examples without flavourings

  • Bonduelle Worteltjes extra fijnBonduelle · 155 gDirk € 1,19Hoogvliet € 1,19Albert Heijn € 1,25Jumbo € 1,25 3 voor € 2,99PLUS € 1,25No allergens listed
  • Kips TheeworstKips · 125 gDirk € 2,59Hoogvliet € 2,67Albert Heijn € 2,75Jumbo € 2,75PLUS € 2,75No allergens listed
  • Remia Tomaten ketchupRemia · 0,5 lAlbert Heijn € 1,94Dirk € 2,35Hoogvliet € 2,39Jumbo € 2,59PLUS € 2,59No allergens listed
  • Campina Yoghurt griekse stijlCampina · 1 kgDirk € 3,35Hoogvliet € 3,35Albert Heijn € 3,49Jumbo € 3,49PLUS € 3,49Contains: Cow's milk, Lactose, Milk
  • Honig RoerbakmieHonig · 300 gDirk € 1,79Hoogvliet € 1,84Albert Heijn € 1,89Jumbo € 1,89PLUS € 1,89Contains: Egg, Gluten, WheatMay contain traces: Soy
  • Dr. Oetker Bakpoeder backinDr. Oetker · 80 gDirk € 0,84Hoogvliet € 0,84Albert Heijn € 0,95Jumbo € 0,95PLUS € 0,95No allergens listed

All 25,712 products without flavourings (in Dutch)

Which supermarket has the most without?

On the shelves where flavourings are common: the share of products without it.

  • Hoogvliet61%903 of 1,476
  • Albert Heijn55%1,282 of 2,340
  • PLUS52%1,938 of 3,756
  • Dirk50%1,866 of 3,696
  • Jumbo50%1,532 of 3,041

Brands without flavourings

On the shelves where flavourings are common, none of their products names it.

What to look for in the shop

  • Read the ingredient list: it is there by its Dutch name or its E number, the same in every language.
  • Watch compound ingredients between brackets: it is sometimes in there.

Good to know

Recently without flavourings (8)These products named flavourings on an earlier label, and no longer do.
What are flavourings mostly in?Most often in the shelves ‘Koekjes’ (74% contains it), ‘Vruchtensappen’ (56% contains it) and ‘Oliën, sauzen & mixen’ (63% contains it).

Most often in the shelves ‘Koekjes’ (74% contains it), ‘Vruchtensappen’ (56% contains it) and ‘Oliën, sauzen & mixen’ (63% contains it). There is choice without it there too: 65 products on ‘Koekjes’, for example.

How do flavourings read on a Dutch label?As aroma, aroma's and aromas.

As aroma, aroma's and aromas. We look for those words in the ingredient list itself, also in compound ingredients between brackets.

How many products contain flavourings?16,212 of the 41,924 products with an ingredient list, about 39%.

16,212 of the 41,924 products with an ingredient list, about 39%. The other 25,712 do not name it.

Which supermarket has the most products without flavourings?On the shelves where flavourings are common: Hoogvliet (61% without), Albert Heijn (55% without), PLUS (52% without), Dirk (50% without) and Jumbo (50% without).

On the shelves where flavourings are common: Hoogvliet (61% without), Albert Heijn (55% without), PLUS (52% without), Dirk (50% without) and Jumbo (50% without).

A choice of your own, not an allergy

Flavourings are not an allergen: whether you eat or use them is up to you. We show what the ingredient list says, so you can choose. Recipes change: if in doubt, the pack in your hand decides.

More ingredients under Ingredients; allergens under Allergies.

Something not right? Tell us